It is really frustrating, is it not, to log into your Google Adsense earnings and find that youve had yet another disappointing day. Another day of making nothing or just a fraction of a penny.

More so when you continue to read about those guys making five figure monthly incomes from Google Adsense every day. Google Adsense terms and conditions require that earnings are kept secret. Still some of these guys claim that they obtained special permission to spill the beans. One of them recently revealed that they had made $45,000 in just one month. Perusing through the statement, there were single days where they made as much as 800 bucks. Can you imagine that?

Sorry, it is not my intention to make you feel worse than you already are so I will stop there and get on with my findings.

This article is based on my investigative journalism skills. Yep, some of us are still using skills we acquired years ago from our offline days. My objective was to find out as much as I could about what these top earners were doing different from the rest of us.

High Adsense Earners Do Exist

But first I had to establish whether these high earners existed at all. After all anybody can get online and tell all sorts of lies about anything. My investigations started off trying to separate the hype from the facts which is an almost-impossible task these days. I have read several articles by sceptics which clearly state that most of these so-called high earners do not exist.

Well the truth is that despite the high number of hype peddlers out there, these guys are for real.

Without disclosing too much about some of my sources whom I intend to use in the future and can therefore not disclose, there are several pieces of evidence that point not only to their existence, but to their growing numbers.

The first is the amazing pace at which Google earnings from this business is growing. Check any top affiliate program and compare their figures to Google Adsense and you will begin to see what I mean. Google is a public company and their figures from earnings are widely available.

Adsense Keywords Do Matter

High traffic is important and effective online traffic tools are well known. They include for example PPC ads, including the very same Adsense ads. Articles are increasingly important because when it comes to traffic, the numbers are not enough, the quality of the traffic is also very important.

But the absolutely critical factor in achieving high Adsense earnings is not traffic. It is actually the keywords used. With the difference in earnings from a click ranging from a fraction of a penny to $100, you can begin to appreciate what we are saying here.

This is the reason why almost everybody else is selling those lists online these days.

My investigations unearthed evidence that those top earners are constantly researching new keywords. They spend a lot of time doing that (more time than they spend doing anything else) and to pay for some of their wasted efforts (every genuine research effort will have plenty of that) some of them are peddling the lists that they have graduated from or do not need anymore. Before you get upset please remember that this is standard business practice. A smart entrepreneur always minimizes on wastage of any kind.

Generally there are some keyword topics that pay more than others. To give you just two examples, health and electronics generally score much higher across the board than other areas of interest in terms of high earning keywords. The top earners are using this information

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This is the most amazing aspect my research unearthed.